For Cipta, innovation has never been just a strategy but an inseparable part of the company’s identity. Since we started, we have sensed that the food industry’s needs would always change due to shift in trends, consumer preferences, and technological advancements. The name “Cipta” itself, which translates to “Create” was chosen as a reminder to our commitment to continuously create new ideas, solutions, and products that improve the industry. That is why we placed Research & Development (R&D) at the very center of our vision for lasting growth.

Our R&D team is not just a group of specialists on paper, it consists of experienced professionals in food technology, product formulation, and production engineering. Their work goes beyond just creating new products. They also actively focus on improving existing ones, ensuring stability and consistency, and solving industry challenges which includes the requirement for longer shelf life, ease of use by the consumers, and greater flexibility for various applications. Today, thanks to their dedication, we now offer more than 200 SKUs designed to meet a wide range of customer needs.

We also recognize that meaningful innovation must reach our customer in meaningful ways. For this reason, our innovation process combines internal research, field trials with customers, and the application of the latest relevant technologies which ensures that our innovations not only follow trends but also lead change in the industry.

Through our strong commitment to innovation, Cipta has maintained its position as a dependable supplier of high-quality food ingredients, but perhaps more importantly, we have found ourselves stepping into the role of a pioneer in delivering solutions that drive efficiency, creativity, and business growth for our customers. We believe that to stay ahead, innovation must be a continuous journey, not just a momentary achievement.