Our vision is to be a pioneer of innovative, high-quality, affordable, and trusted food products in Indonesia and around the world. We bring this vision to life through our mission in the development of quality products, continuous innovation, wide distribution, excellent service, and environmentally friendly efficiency.

Our core values of quality, innovation, hygiene, responsibility, and sustainability are not just slogans; they are principles we apply into every business decision. We measure success not only by financial results, but also by our contribution to the sustainability of the food industry and the welfare of society.

In practice, this commitment shows in our consistency in maintaining quality, building long-term partnerships, and investing in technology and human resources. We believe real growth is sustainable only when it creates value that is shared, by our partners and customers who gain reliability, by employees who grow in skill and confidence, and by an environment that is treated as a partner rather than an afterthought.

With this direction in mind and values that ground us, Cipta continues to move forward to create a positive impact, extending our reach, and be part of the wider effort to shape a better future for the food industry.