When Perseverance Finds a New Direction
In 2008, PT Cipta reached a pivotal point in its business journey. With a bold ambition to expand beyond its flagship product, chocolate powder, the company was determined to broaden access to high quality ingredients for the baking industry. Its mission was clear: to launch a brand capable of providing professional grade ingredients that every baker could afford. However, the journey to define that brand identity was far from easy. Every name proposed was repeatedly rejected, testing the founder’s resolve and plunging the identity search process into a period of challenges and uncertainty.
The breakthrough finally came not in a boardroom, but during a simple moment of reflection while the founder was behind the wheel of a Toyota Innova. He realized that the vehicle’s reputation for reliability and durability, as well as its role in accompanying many families on their journeys, perfectly reflected the vision he had envisioned for a brand: to be a reliable partner for the culinary community.
That moment of inspiration led to a final attempt to register the name, which ultimately gave rise to the Innova brand legacy. Since then, the name has become a symbol of the company’s commitment to continuous innovation and to delivering quality that is accessible to every baker pursuing their dreams.
The Synergy of a Shared Purpose
In Indonesia, the Toyota Innova is more than just a vehicle; it is a symbol of resilience, reliability, and family togetherness. The founder saw a reflection of his own mission in these values: to build a brand that every family can rely on.
He believes that premium quality raw materials should not be a luxury reserved for only a select few, but rather a standard accessible to a wider range of businesses. It is from this belief that Innova was born—as a bridge that brings quality and innovation to everyone who dares to pursue their big dreams.
Three Key Meanings in One Name
In
(inclusive)
Openness and accessibility for every baker.
Nova
(“new” in Latin)
Fresh ideas, new possibilities, and better solutions.
As One Unit
Serving as a bridge between innovative professional quality and values relevant to everyday needs.
The Meaning Behind A Coincidence
The Beginning of the Journey
It all started with something simple
When Innova was first launched, we started with just one product: professional grade chocolate sprinkles. This may seem like a small step, but it marked the beginning of our commitment to making industry standard quality more accessible to everyday creators.
The Expansion
Growth Driven by Innovation
That humble beginning grew rapidly. We expanded our product portfolio by introducing chocolate paste, premium cake emulsifiers, and dip glaze, giving bakers a more comprehensive range of products to ensure consistent quality while fostering creativity in every creation.
The Future
Evolution Without Limits
Today, Innova continues to push the boundaries of innovation. From specialty mooncake fillings to artisanal textures like chopped nuts, we continue to develop a wide range of products that honor tradition while bringing it to life through modern innovation.
Today, Innova is more than just a brand it’s a commitment: that every baker deserves
access to the highest quality ingredients, without compromise.
Innova. Inclusive. Inspiration.
That’s the meaning behind the Innova.
A story of innovation that has always been, and will always be, accessible to everyone.
INNOVA Products
Innova Cheese Filling
Premium cheese filling powder with authentic savory taste, ideal for diverse bakery applications.
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Innova Diced Peanut
Roasted diced peanuts, ideal for toppings or dough mixes.
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Innova Paste
Premium oil-based chocolate filling with bake-stable quality, ideal for bread fillings, pastry toppings, and dough mixes.
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Innova Paste Hazelnut
Oil-based chocolate filling with rich hazelnut flavor and smooth texture, perfect for spreads, bread fillings, or toppings.
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Innova Choco Crunchy
Oil-based premium chocolate filling with a crunchy sensation, great for adding appealing texture to bakery and pastry products.
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Innova Choco Premix Powder
Ready-to-use chocolate premix that simplifies bread-making while adding rich chocolate flavor.
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Innova EKL
A soft, milk-flavored bread emulsifier that helps improve the texture and taste of bread, making it more delicious.
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Innova Bread Improver
High-quality bread improver for softer texture, greater volume, and extended freshness.
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Innova Cake Emulsifier
Premium cake emulsifier that delivers maximum rise and overmix stability, ideal for premium sponge cakes.
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Innova Dipglaze
Premium dip glaze that enhances the appeal, sweetness, and aroma of doughnuts, cakes, and pastries.
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Innova Choco Rice
Premium bake-stable chocolate sprinkles for attractive decoration and delicious chocolate taste.
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Innova Choco Chips
Premium chocolate chips with intense flavor and excellent bake stability.
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Innova Choco Button
Premium chocolate buttons with smooth melting characteristics, perfect for decoration and cake fillings.
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Innova Sugar Powder
Premium powdered sugar for dusting, mixing, or decoration that delivers a smooth and attractive finish.
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Innova Durian Filling
Premium filling without preservatives made from natural ingredients that offers baking stability and soft texture.
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Innova Mungbean Paste
Premium filling without preservatives made from natural ingredients that offers baking stability and soft texture.
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Innova Red Bean Paste
Premium filling without preservatives made from natural ingredients that offers baking stability and soft texture.
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Innova Durian Puree
Premium filling without preservatives made from natural ingredients that offers baking stability and soft texture.
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