Meet Nova, PT Cipta's Baking Buddy Ready to Inspire Every Baking Journey

Every great creation begins with inspiration. In the world of baking, inspiration can come from anywhere—whether it's discovering a new recipe, mastering a new technique, or simply having the courage to try something different.

As a company committed to supporting the growth of Indonesia's food and bakery industry, PT Cipta Aneka Pangan Prima proudly introduces Nova, its official mascot and PT Cipta's Baking Buddy, created to accompany bakers throughout their creative journey.

Nova is more than just an adorable character. Nova represents PT Cipta's commitment to sharing baking knowledge, creative inspiration, and innovative ideas with home bakers, bakery business owners, and professionals across the bakery industry. Through Nova, PT Cipta hopes to build stronger connections with the baking community while making learning more enjoyable and accessible.

Who is Nova?

Nova is the official mascot of PT Cipta, created to represent the company's passion for supporting the growth of the food industry, especially the baking sector.

Nova's appearance reflects PT Cipta's identity. The signature chocolate drip on the head symbolizes the company's close connection to chocolate and premium bakery ingredients. The white chef's uniform represents professionalism and a passion for continuous learning, while the red cape symbolizes courage and innovation. Green gloves complete Nova's look, reflecting PT Cipta's values of creativity, growth, and positive energy.

The name Nova represents new beginnings, fresh ideas, and continuous innovation—values that perfectly align with PT Cipta's mission to provide high-quality products and inspire bakers across Indonesia.

Why Was Nova Created as PT Cipta's Baking Buddy?

Nova was created not only as PT Cipta's mascot but also as a Baking Buddy for every baker.

The term Baking Buddy reflects PT Cipta's commitment to becoming more than just a bakery ingredient supplier. Like a trusted friend, Nova is here to inspire, educate, and encourage bakers throughout every stage of their baking journey.

Whether you're experimenting with a new recipe, growing your bakery business, or developing innovative products, Nova is here to remind you that every step is part of creating something extraordinary.

Through educational content, inspiring recipes, practical baking tips, and interactive activities, Nova aims to become a trusted companion for the baking community.

More than just a mascot, Nova represents PT Cipta's core values: quality, creativity, innovation, and continuous growth alongside its customers.

The Meaning Behind Nova's Design

Every element of Nova's design reflects PT Cipta's identity and values.

Chocolate Drip

The chocolate drip represents limitless creativity while highlighting PT Cipta's expertise in chocolate and premium bakery ingredients.

Chef's Hat

A symbol of professionalism, continuous learning, and dedication to creating high-quality bakery products.

Red Cape

Represents courage, confidence, and the determination to embrace new ideas and innovations.

Green Gloves

Symbolize creativity, positive energy, and PT Cipta's commitment to growing together with the baking community.

Nova Was Born from a Passion for Baking

Behind Nova's creation lies a genuine passion for baking and a strong desire to support Indonesia's baking community.

Nova was created to inspire bakers through education, innovation, and creative ideas while making every baking journey more enjoyable.

According to Baker Manager at PT Cipta:

"Nova was born from our passion for baking. Over the years, we've had the opportunity to meet countless bakers who continue to learn, experiment, and create extraordinary products. Today, we entrust Nova to all of you as a companion who inspires every creation."

—Baker Manager, PT Cipta

For the PT Cipta team, Nova is much more than a visual character. Nova represents the company's commitment to growing together with the baking community.

As Brand Supervisor at PT Cipta, explains:

"We created Nova with one simple hope—that every baker would have a companion who inspires them to keep learning, encourages them to try new ideas, and supports every step of their creative journey. We want Nova to remind every baker that even the smallest idea has the potential to become something truly extraordinary."

—Brand Supervisor, PT Cipta

Through Nova, PT Cipta hopes to build stronger relationships with bakers by providing inspiration, educational resources, and encouragement to everyone passionate about baking.

What Will Nova Share?

As PT Cipta's Baking Buddy, Nova will regularly share valuable content, including:

• Inspiring recipes for bread, cakes, pastries, and desserts.
• Easy-to-follow baking tips and techniques.
• Educational content about bakery ingredients and chocolate.
• Cake decorating and dessert presentation ideas.
• PT Cipta product information and updates.
• Coverage of baking events, workshops, and exhibitions.
• Fun giveaways, community challenges, and interactive activities.

Through these initiatives, Nova aims to inspire bakers to continue learning, growing, and creating with confidence.

Let's Create Something Amazing with Nova

Nova's journey has just begun.

From today onward, Nova, PT Cipta's Baking Buddy, will appear across social media, the PT Cipta website, baking events, and educational programs designed to inspire home bakers, bakery entrepreneurs, and professionals alike.

PT Cipta believes that everyone has the potential to create something extraordinary. By sharing inspiration, knowledge, and innovation, Nova will be there to support every step of your baking journey.

Welcome, Nova!

Let's continue learning, creating, and bringing fresh innovation to Indonesia's baking industry—together.